What is Digital Marketing

In  Simple words if you want to promote  your products using internet it is as called digital marketing. It is a marketing technique that makes use of electronic device such as Laptops, Desktops, Phones and Tabs. The main focus on internet for Digital Marketing are

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What are the benefits of Digital Marketing ?

1. Reach Large Audience

2. Target the Right Audience

3. Coast Effective

4. High Return Over Investment

5. Scale the Business Very Fast


Comparing Digital with Traditional Marketing

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 Digital Marketing Strategies

1. Search Engine Optimization

2. Google Adwords

3. Social Media Marketing

4. Mobile Marketing

5. Email Marketing

6. Inbound Marketing


Digital Marketing Statistics

1. 85% Search before Purchase.

2. According to 2014, 600 Crore Queries are Searched Per Day.

3. 84,801 Youtube Videos are viewed in 1 second.

4. 72% Active on Social Media.

5. 89% of Users Purchase based on Reviews.


The present time of Internet has opened the entryway of colossal advanced showcasing open doors for organizations. Computerized promoting is a fundamental piece of this for organizations who need to use the energy of the web keeping in mind the end goal to support business. By using diverse channels of advanced showcasing, organizations can’t simply share their item and administrations on the web; also they can pick up customers for their business, lure them and can change over them to support their ROI .

Investigating a year ago’s figures, how about we see what AdAge found when taking a gander at the insights:

  • 77% of individuals collaborate with brands on Facebook by taking a gander at posts and updates.
  • 17% offer news and encounters with others about the brand.
  • 13% post refreshes about brands they have associated with.
  • 56% said they would suggest a brand in the wake of turning into a fan on Facebook.
  • 34% of advanced advertisers have produced leads from Twitter.
  • 43% of all customers who are web associated utilize social.


A business ought to dependably focus on where its clients are, and the individuals who have clients on the net with a solid online nearness will probably succeed. This is even valid for neighborhood organizations, as with versatile has come area administrations, making it simple for portable clients to discover an organization who utilizes maps on social and its site.


Digital Marketing Syllabus :

  1. Introduction to Digital Marketing
  • What is digital marketing ?
  • What are the benefits of digital marketing ?
  • Comparing digital with traditional marketing
  • Digital marketing strategies
  • Digital marketing statistics


  1. Search Engine Optimization [SEO]
  • Introduction to search engines
  • Keyword Research and competition analysis
  • On page Optimisation
  • Off page Optimisation
  • Webmaster tool
  • Local SEO
  • Recovery process


  1. Google AdWords
  • PPC advertising
  • Display advertising
  • Shopping ads
  • Video marketing
  • Mobile marketing


  1. Social Media Marketing
  • Facebook marketing
  • Facebook advertising
  • Twitter marketing
  • YouTube marketing
  • LinkedIn marketing


  1. Email Marketing

      5. Online Reputation Management

      6.Inbound Marketing

       7. Google Analytics

       8. Online earning