Social Media Marketing

Social Media Marketing (SMM)

  • SMM is a marketing technique to improve traffic and brand awareness using social sites.

Social Media Optimization (SMO)

  • Social media Optimization is a process of improving the social signals in and outside the site.


Goals for Social Media

  • Brand awareness ( Likes, subscriber, follower )
  • Increase the leads and sales.
  • Customer support.
  • Connect and engage with clients and prospects.


Facebook Marketing

  • In Facebook we have to first create a personal profile.
  • From one personal profile we can create multiple business pages as per our choice.

Note :

  • Set custom URL for your personal profile.
  • Enable tagging settings.
  • Enable privacy settings.
  • Go to settings > General > Username
  • Go to timeline and tagging > who can post on your timeline > only me
  • Create creative cover photo go to


Types of Business Pages

We have 6 types of business pages which can be used based on purpose of the business.

  • Local business or place
  • Company organisation or institutions
  • Brand or product
  • Artist band or public figure
  • Entertainment
  • Cause or community

After creating a page do the following steps.

  • Upload Logo size – 180 pixel X 180 pixel
  • Upload a cover photo – 828 pixel X 315 pixel

Note : We can also add video in the cover photo of the page.

  • Add description and other details of the business

Go to About > edit page info

  • Add a button feature.

We can encourage our Facebook user to take a specific action from the page.

  • Custom URL

It is recommended to create custom URL as per business name.

Go to about > create page @ username ( Minimum  20 to 30 likes required )

  • Generating the likes.
  1. Invite your friends
  2. Share your page
  3. Invite contacts
  4. Paid promotion


 Facebook Ecosystem

  • Build
  • Engage
  • Amplify


Social Media Strategies

  • For any company we have to prepare a 30 day strategy which has various relevant post.
  • Minimum post frequency is 1 and maximum is 3.


Facebook Content Tips

  • Company updates
  • Industry updates
  • Tips and tricks
  • Quotes
  • Links to useful resources
  • Promotions and contest
  • Funny messages
  • Special occasion messages
  • Creative posts
  • Trending topics

We can use Google Calendar or Excel sheet to build our monthly plan.


Designing a post

  • Image dimension – 940 pixel X 788 pixels
  • Video dimension – 16:9 Ratio (Landscape)
  • Templates for the post – use attractive images in post use symbol as a watermark in image.


Tips for Posting

  • Use less than 200 character.
  • If it is promotional or business post use relevant text in the post add a link at the end of the text.
  • Add emotion with the post.
  • Unnecessary hashtags should not be used.
  • Live post has more reach than scheduled posts.
  • Use short URL’s or links (, )


Facebook Insights

  • With this tool we can analyze complete details about our users post and various activities on the page.
  • Go to Insight > Peoples report
  • Go to Insight > Post report
  • Take the best timings from the graph and post at different times to see the results.
  • We can analyse which type of the post will give us better results.


Facebook Groups

  • Groups are used to connect like-minded people related to any subject.
  • Group has levels.
  1. Public
  2. Closed only with permission
  3. Secret not visible in FB Search.
  • Group cover photo size 850 pixel x 200 pixel
  • If we join all the relevant groups we can share our regular post in the group which will help in very high reach and branding.
  • Post your page link into the related groups.
  • Share your post in groups.