Keyword Research is a process to analize what people are searching for and target those keywords.
Types of Query :
- Informational Query :
The intention of user is to get knowledge about a specific topic or service.
Example : What is Digital Marketing
- Navigational Query :
Queries that seek information about specific branded site or website.
Example : What is Digital Marketing Wikipedia
- Transactional Query :
The user intention is to find product or service and it has a transactional nature.
Example : Digital Marketing Course
Note : Some Queries will have hybrid nature.
Process of Keyword Research
Step 1 : In this step understand the business of client.
Step 2 : In this step we have to divide the business in as many categories as possible so that we can target each category effectively.
Step 3 : Search for keywords for each category of business ( Google’s Keyword Planner Tool )
Step 4 : Check for Competition of keywords using MOZ toolbar.
Types of Keywords based on length
Keyword Research Tools
- Goole Adwords Keyword Planner
- Wordstream Keyword Tool
Keyword Research with Adwords Keyword Planner
- Analyze the monthly volume growth in last 12 months.
- Analyze the location and Device trend.
Include Filter : With this filter we can get only those keywords which have our target keyword.
Negative Keyword : To eliminate those words which are not relevant to our product right now.
Volume Filter : We can eliminate the keywords based on its volume.
Initial Audit Report
It gives us information about the fundamental factors of the website.
- Domain Name
- Page Rank
- Target Location
- Domain Authority ( DA )
- Page Authority ( PA )
- Indexed Pages
- Quality of Contents
Page Authority ( PA ) : It is a metric created by MOZ ( 3rd Party ) to measure the strength of the page. PA range is from 1 to 100.
Domain Authority (DA) : It defines the overall value of domain name. DA ranges is from 1 to 100. Using MOZ toolbar we can get this values.
It is a process to understand the difficulty level of the keyword to rank on Search Engine Result Page.
Tools to Measure Competition of Keywords :
- MOZ Keyword Difficulty Tool
- SemRush Tool
- Manual Method : In this technique we have to manually gather the data and match with our compotators to find the difficulty level.