- This campaign is specially useful for E-Commerce websites.
- The main benefit of this campaign is it is automated based on products in eCommerce sites.
- It is less expensive comparative to PPC ads.
- CTR rate and convergence will be higher for this campaign.
Step 1 :
- Go to google.com/merchants > Sign Up
- After creating the account we need to submit the data feed.
- Date feed consists of the most important information related to the product that is iD, title, description, price, image link, website link, category, stock etc.
Feed input methods :
- Google sheets
- Scheduled fetch
- Content API
Step 2 :
Go to campaign > shopping
- In the beginning start with only one ad group.
- Once our ads are running we can divide our ad groups based on different products available in our E-Commerce site.
- The purpose of this campaign is to create brand awareness and direct marketing on YouTube.
Go to Campaign > video
Video formats :
- Video Discovery ads search ads
- Bumper ads 6 seconds
Bidding Strategy :
- Instream = CPV (cost per view)
- Discovery = CPV
- Bumper = CPM
Targeting options :
- Similar to display network we can target our ads in YouTube.
Note : We have to link our AdWords account with YouTube channel to complete the Ad process.
- The main purpose of mobile marketing is to encourage the users to install our apps.
- We can also generate the phone calls with this strategy.
- We can also promote our business in other mobile app.
App install campaign :
Go to campaign > search network only > standard > mobile app install
Note : Conversion tracking is automatically created whenever person install our app, it is counted as conversion.
Call only campaign :
- The purpose of this campaign is to generate the calls to your our business.
- Go to Campaign > search network only > call only campaign
- It is recommended to schedule the ad because we will receive the call from the customer.
- Verification URL is used to check whether the phone number belongs to same company.
- Use only very relevant keywords of transactional nature.
Ads in mobile apps :
- In this campaign we can display ads in different mobile apps.
- This is very effective for company who wants to promote their mobile apps.
Go to Champign > Display network only > No marketing objectives > Ads on mobile apps
Universal Mobile App :
- From one campaign we can automatically run ads on search Play Store YouTube and display network.
Go to Campaign > Universal app campaign