Youtube Advertising

  • It is a strategy of generating a business using videos.

 

Benefits of YouTube marketing

  • Increase branding of business.
  • 40% of audience can convert because of videos.
  • On an average YouTube received 1 million users every month.
  • On an average every user watches 200 + videos in a month and give more preference to video content then text content.

 

Create YouTube channel

  • Go to Account > Settings > See all my channel or create a new channel > customize channel
  • Profile photo – 250 pixel x 250 pixel
  • Channel art – 2560 pixel x 1440 pixel
  • To get a custom URL we must have the following conditions.
  • Profile photo and channel art must be uploaded.
  • Channel must have minimum 100 subscribers.
  • Channel must be 30 days old.
  • We can use edit link option to connect your YouTube channel with other portals like social media website etc.

 

YouTube marketing strategy

  • We must have to analyse the demand of customer and plan our strategy of business.
  • We have to do keyword research to know what people are searching relevant to our business.
  • Define the categories of business.
  • For each category do a YouTube search to find the relevant keywords.
  • Note :¬†It is recommended to find out as many patterns as possible which are related to specific keyword. This will ensure we can use this keyword while taking a video.

 

Popular video formats

  • Live video
  • Webinar
  • Animated videos

 

Title Tag

  • It must consist our main target keyword.
  • In description we have to add all the details about the video use content Optimization techniques of SEO to get better content.
  • After description give links to your website and other social media channels for crosslinking.

 

Tags

  • Add all keywords (we have a limitation of up to 250 to 300 character)
  • Select proper category.
  • And publish your video.

 

Engagement matrices

We have positive and negative engagement

Positive engagement

  • Views
  • Watch time
  • Subscribers
  • Likes
  • Comments
  • Share
  • Add to playlist
  • Retention rate

 

Negative engagement

  • Dislikes
  • Unsubscribe
  • Bad watch time ( less than 30 seconds )
  • Report
  • Copyright claim
  • Inactive channel

 

Analytics Report

Go to Account > Ceator studio

Demographics 
  • To analyse about our users age Gender and location.

Traffic sources 
  • To know how users have visited our channel.
  • We have to analyze the YouTube search data find out what keywords are searched by users.

 

Video Enhancement options 
  • General enhancement
  • Audio edition
  • End screen and annotations

After the video is played till the end end screen will display some other videos from your channel.

  • Cards

To display some relevant data with icon on right hand side .

  • Subtitles

 

YouTube copyright issues

  • YouTube has a system called as content ID where all the popular channels can upload their videos using YouTube CMS.
  • Any video in the CMS system is counted as copyright video.
  • The most effective way to increasing the view is using good thumbnail which attracts the user attraction.
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