- It is a strategy of generating a business using videos.
Benefits of YouTube marketing
- Increase branding of business.
- 40% of audience can convert because of videos.
- On an average YouTube received 1 million users every month.
- On an average every user watches 200 + videos in a month and give more preference to video content then text content.
Create YouTube channel
- Go to Account > Settings > See all my channel or create a new channel > customize channel
- Profile photo – 250 pixel x 250 pixel
- Channel art – 2560 pixel x 1440 pixel
- To get a custom URL we must have the following conditions.
- Profile photo and channel art must be uploaded.
- Channel must have minimum 100 subscribers.
- Channel must be 30 days old.
- We can use edit link option to connect your YouTube channel with other portals like social media website etc.
YouTube marketing strategy
- We must have to analyse the demand of customer and plan our strategy of business.
- We have to do keyword research to know what people are searching relevant to our business.
- Define the categories of business.
- For each category do a YouTube search to find the relevant keywords.
- Note : It is recommended to find out as many patterns as possible which are related to specific keyword. This will ensure we can use this keyword while taking a video.
Popular video formats
- Live video
- Animated videos
- It must consist our main target keyword.
- In description we have to add all the details about the video use content Optimization techniques of SEO to get better content.
- After description give links to your website and other social media channels for crosslinking.
- Add all keywords (we have a limitation of up to 250 to 300 character)
- Select proper category.
- And publish your video.
We have positive and negative engagement
- Watch time
- Add to playlist
- Retention rate
- Bad watch time ( less than 30 seconds )
- Copyright claim
- Inactive channel
Go to Account > Ceator studio
- To analyse about our users age Gender and location.
- To know how users have visited our channel.
- We have to analyze the YouTube search data find out what keywords are searched by users.
Video Enhancement options
- General enhancement
- Audio edition
- End screen and annotations
After the video is played till the end end screen will display some other videos from your channel.
To display some relevant data with icon on right hand side .
YouTube copyright issues
- YouTube has a system called as content ID where all the popular channels can upload their videos using YouTube CMS.
- Any video in the CMS system is counted as copyright video.
- The most effective way to increasing the view is using good thumbnail which attracts the user attraction.